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B2B Ecommerce · Industrial Technology

B2B Ecommerce Conversion & Performance

Context

A multi-brand industrial technology group selling to businesses across a large catalog, with commerce on Magento, ERP in NetSuite, and product data in Akeneo.

Constraint

Checkout friction, conversion leakage, weak product-page add-to-cart performance, and slow product discovery across a large catalog were capping revenue on traffic the group already had.

Architecture

Kaaylabs redesigned checkout and Buy Now flows, rebuilt product detail pages, and tuned front-end and platform performance. Product content enrichment was AI-assisted and written back into Akeneo, with order and customer data kept in sync with NetSuite.

Integration map

Magento
NetSuite
Akeneo
AWS

Kaaylabs platform

Services, data model, and governed automation

Team

14-person team: onsite architect + Chennai pod.

Outcome

18.8%

Conversion improvement

+15%

Daily revenue

+12.9%

YoY transaction growth

2.37% → 5.18%

PDP add-to-cart

~70K

Products enriched

Engagement

3+ year engagement