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Digital Asset Management · MarTech

Enterprise Template Platform Migration

Context

A digital asset and brand management platform whose customers build marketing collateral from managed template libraries.

Constraint

Every client template ran on a costly third-party engine. Removing it meant migrating live libraries without disrupting customer workflows or losing visual fidelity.

Architecture

Template libraries were migrated to the platform's proprietary rendering engine, with automated conversion, visual-fidelity QA on every template, and a staged rollout by region so each client cut over independently.

Integration map

DAM platform
Template engine
Rendering service
AWS

Kaaylabs platform

Services, data model, and governed automation

Team

Migration pod in Chennai with an onsite delivery lead coordinating client cutovers.

Outcome

45+

Client migrations

Eliminated

Third-party licensing

Zero

Customer disruption

Engagement

9-month delivery