Context
A direct-selling brand whose business runs across three audiences: shoppers, distributors, and internal back-office teams.
Constraint
Each surface had drifted apart, so the storefront, distributor tools, and back office looked and behaved like separate products.
Architecture
Kaaylabs delivered the platform end-to-end with a shared design system as the foundation, so storefront, distributor, and back-office surfaces are composed from the same components and connect to one commerce core.
Integration map
Storefront
Distributor portal
Back office
AWS
Kaaylabs platform
Services, data model, and governed automation
Team
Chennai product pod with an onsite design and delivery lead.
Outcome
Unified design systemPowers the full commerce experienceConsistent across every surface
Engagement
Ongoing engagement